Funnel
Sprints Nordic market survey - Q1 2026
Awareness is built. Everyday-banking trust is coming.
At a glance
Guide
How to read this
What the survey is for, what it covers, and how to move through the page.
Summary
Summary
The main findings.
Summary
What stands out
Brand salience
Recognition is ahead of recall
Reading
What we see
Actions
Opportunities
Overview
Nordics at a glance
A compact read of the region, the market differences, and where the next gains are most likely to come from.
Funnel comparison
Awareness, usage, and primary-bank share
Market leads
Where each market leads
Statistical check
Where the country gaps look firmer
Brand salience
What comes to mind without prompting
Country lens
What each market is saying
The story is not the same in each market. This is where that matters.
User health
Current-user quality in this market
Reading
How to read this market
Q5 MaxDiff
What matters most in bank choice
Feature use
What users actually do today
Incumbents
Banks with more open customers
User quality
What current users look like
People who use more of Revolut tend to rate it more highly and refer it more often.
User mix
What kinds of users Revolut has
Depth and PMF
More depth, better outcomes
Advocacy
Stronger users refer more
Virality
Word of mouth by market
Survey flow
Explore the survey one question at a time
Start at Q1 and move through the survey in order.
Question detail
Question
Overall
What the answers look like
By country
How the picture changes by market
Structured output
Answer table
Interpretation
Research notes
Explore mode
Explore data
Choose a question. Split it by a segment. Add filters if you want a narrower base. Everything here is calculated from the cleaned respondent-level file in your browser.
Overall result
Answer in the selected base
Cross-tab matrix
How it changes by segment
Notes
What this view is showing
Evidence
Files
Supporting data and content.